The Board of Control for Cricket in India (BCCI) promoted Indian Premier League on Wednesday signed a whopping Rs. 8,200-crore Official Broadcast Partner agreement for nine years (up to 2017) with Multi Screen Media (MSM, formerly Sony) and World Sport Group (WSG).
MSM will now bring the 59 matches live from South Africa on SET Max with the DLF-IPL Season II set to start in South Africa on April 18, a day after the fifth and final One-Day International between South Africa and Australia.
Last year IPL had signed a contract with WSG-Sony for $1.026 billion for 10 years which included a sum of $108 million for marketing and promotion.
The fresh IPL agreement with MSM brings a happy end to a relation between the two that had soured after the BCCI cancelled the 10-year contract stating that MSM had violated the contractual obligations on two counts, mainly quality of broadcast last year and ground sponsor rights.
